Privacy Policy

Last Updated: January 27, 2026

Latin Multimedia Group DBA Call Lorenzo, Lorenzo Martinez, Broker (DRE License #: 02073650), operating www.CallLorenzo.com (the “Site”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our Site, submit forms (e.g., property valuation requests, contact inquiries, or listing searches), or interact with us.

This Privacy Policy describes how we collect, use, share, and protect your personal information, including mobile/SMS data, in compliance with applicable laws including CCPA/CPRA.

This Policy applies solely to visitors, users, and others who reside in California (“consumers” or “you”) and supplements our general Terms & Conditions. We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable laws. Terms used in this Policy have the same meaning as in the CCPA/CPRA.

1. What Information Is Collected

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”).

Categories of Personal Information collected in the last 12 months (per CCPA categories):

Identifiers: Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers (e.g., full name, email, phone number, property address from forms).

California Customer Records: Name, signature, address, telephone number, or other similar information (e.g., contact details submitted for valuations or inquiries).

Protected Classifications: Characteristics of protected classifications under California or federal law (rarely collected, only if voluntarily provided in inquiries).

Commercial Information: Records of personal property, products or services purchased, obtained, or considered (e.g., property details, preferences for home searches).

Internet or Network Activity: Browsing history, search history, information on interaction with our Site or advertisement (e.g., pages visited, forms submitted).

Geolocation Data: Approximate location derived from IP address (not precise geolocation).

Sensory Data: Audio, electronic, visual, or similar information (e.g., if you upload photos or videos of properties).

Professional/Employment Information: If relevant to a transaction (rarely collected via Site).

We do not collect biometric information, education information, or inferences drawn from the above categories in a way that creates a profile about you.

Sources of Collection:

Directly from you (forms, emails, calls).

Automatically (cookies, log data, analytics tools).

Third parties (e.g., MLS data providers for public listings, analytics services).

SMS/Text Messaging and Mobile Communications:

We may send you text messages/SMS related to real estate services (e.g., property updates, appointment reminders, inquiries) if you have provided consent via website forms or other means. Message and data rates may apply. Frequency varies based on your interactions. Reply HELP for help or STOP to unsubscribe at any time. SMS opt-in is obtained explicitly via a separate, non-pre-selected checkbox on website forms and is not a condition of any purchase or real estate transaction.

SMS Privacy & Data Sharing (Non-sharing clause)

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services necessary to deliver SMS communications.

Information sharing to subcontractors in support services, such as customer service or CRM platforms, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

By providing your phone number on our website forms and checking the consent box, you consent to receive automated SMS messages from Latin Multimedia Group DBA Call Lorenzo. Message and data rates may apply. Messages may include confirmations, reminders, updates, and informational content. Reply STOP to unsubscribe at any time. Reply HELP for help. SMS consent information will not be shared with third parties for marketing/promotional purposes.

SMS opt-in details: Consent is obtained explicitly via a separate, non-pre-selected checkbox on website forms. It is for non-marketing real estate communications only and is not a condition of any purchase or transaction.

We collect phone numbers when users submit website forms on https://calllorenzo.com and explicitly opt in to receive SMS messages.

We use phone numbers to send transactional and informational text messages such as appointment confirmations, reminders, property updates, and responses to inquiries.

Users may opt out at any time by replying STOP. Reply HELP for assistance.

Message and data rates may apply. Message frequency varies.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. SMS consent data is not shared with third parties.

2. How User Data Is Used

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

To provide and improve our services (e.g., respond to inquiries, provide property valuations, facilitate searches/showings).

To communicate with you (e.g., follow-up on leads, send market updates with your consent).

To fulfill or meet the reason you provided the information (e.g., process a valuation request).

To provide you with support and respond to your inquiries.

To personalize your experience on the Site.

For auditing, security, and fraud detection.

To comply with legal obligations (e.g., DRE regulations).

For internal administrative purposes.

We do not use your Personal Information for automated decision-making that produces legal or similarly significant effects.

3. Use and Protection of Personal Information

We do not sell personal information.

Personal information is used only to provide and support our real estate services, including website functionality, customer support, and internal operations.

No mobile information will be used for marketing or promotional purposes by third parties or affiliates.

Text messaging opt-in data and consent are not shared, except with service providers required to deliver SMS communications.

All SMS consent data is protected and used solely for messaging services requested by the user.

4. Your Privacy Rights (Including CCPA/CPRA)

If you are a California resident, you have the following rights (subject to verification and exceptions):

Right to Know: Request details about categories/specific pieces of Personal Information we collected, sources, purposes, and third parties shared with (up to twice per 12 months, free).

Right to Delete: Request deletion of your Personal Information (with exceptions, e.g., needed for legal compliance or transaction completion).

Right to Correct: Request correction of inaccurate Personal Information.

Right to Opt-Out of Sale: We do not sell your information, opt out via the link (global privacy controls like GPC honored).

Right to Limit Use of Sensitive Personal Information: Limit use/disclosure of sensitive data (e.g., precise geolocation) to certain purposes (currently not applicable).

Right to Non-Discrimination: We will not discriminate against you for exercising rights (no denial of services, different pricing, etc., except as allowed).

How to Exercise Rights: Submit verifiable requests by:

Email: [email protected]

We will verify your identity (e.g., match provided info) and respond within 45 days (extendable by 45 days if needed). Authorized agents may submit on your behalf with proof.

5. Cookies and Tracking Practices.

We use cookies (session and persistent), web beacons, and similar technologies for Site functionality, analytics, and personalization. You can manage cookies via browser settings (disabling may limit functionality). We respect Do Not Track signals where applicable.

6. Data Retention

We retain Personal Information only as long as necessary for the purposes outlined (e.g., lead follow-up, legal compliance). Data from inactive inquiries may be deleted after 12-24 months, unless required longer by law.

7. Data Security and Handling

We use reasonable safeguards (SSL encryption, access controls) to protect your data. No system is 100% secure; you provide information at your own risk. In case of a breach, we will notify you as required by law.

8. Children’s Privacy

The Site is not intended for persons under 18 (or 16 for certain opt-ins). We do not knowingly collect data from children. If we learn of such collection, we will delete it.

9. International Users

The Site is directed to U.S. residents (primarily California). Data is processed in the U.S. under U.S. laws.

10. Changes to This Policy

We may update this Policy. Changes will be posted here with the updated date. Continued use constitutes acceptance.

11. Contact Us

Lorenzo Martinez Real Estate Broker, DRE License #: 02073650

Email: [email protected]

Address: 4725 Panama Ln D3, Bakersfield, CA 93313