Privacy Policy

Last Updated: January 9, 2026

Lorenzo Martinez, Broker (DRE License #: 02073650), operating www.CallLorenzo.com (the “Site”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our Site, submit forms (e.g., property valuation requests, contact inquiries, or listing searches), or interact with us.

This Policy applies solely to visitors, users, and others who reside in California (“consumers” or “you”) and supplements our general Terms & Conditions. We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable laws. Terms used in this Policy have the same meaning as in the CCPA/CPRA.

1. Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”).

Categories of Personal Information collected in the last 12 months (per CCPA categories):

Identifiers: Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers (e.g., full name, email, phone number, property address from forms).

California Customer Records: Name, signature, address, telephone number, or other similar information (e.g., contact details submitted for valuations or inquiries).

Protected Classifications: Characteristics of protected classifications under California or federal law (rarely collected, only if voluntarily provided in inquiries).

Commercial Information: Records of personal property, products or services purchased, obtained, or considered (e.g., property details, preferences for home searches).

Internet or Network Activity: Browsing history, search history, information on interaction with our Site or advertisement (e.g., pages visited, forms submitted).

Geolocation Data: Approximate location derived from IP address (not precise geolocation).

Sensory Data: Audio, electronic, visual, or similar information (e.g., if you upload photos or videos of properties).

Professional/Employment Information: If relevant to a transaction (rarely collected via Site).

We do not collect biometric information, education information, or inferences drawn from the above categories in a way that creates a profile about you.

Sources of Collection:

Directly from you (forms, emails, calls).

Automatically (cookies, log data, analytics tools).

Third parties (e.g., MLS data providers for public listings, analytics services).

2. How We Use Your Personal Information

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

To provide and improve our services (e.g., respond to inquiries, provide property valuations, facilitate searches/showings).

To communicate with you (e.g., follow-up on leads, send market updates with your consent).

To fulfill or meet the reason you provided the information (e.g., process a valuation request).

To provide you with support and respond to your inquiries.

To personalize your experience on the Site.

For auditing, security, and fraud detection.

To comply with legal obligations (e.g., DRE regulations).

For internal administrative purposes.

We do not use your Personal Information for automated decision-making that produces legal or similarly significant effects.

3. Sharing or Disclosure of Personal Information

In the last 12 months, we have disclosed Personal Information for business purposes to the following categories of third parties:

Service providers (e.g., hosting, email marketing tools, CRM systems, analytics providers like Google Analytics).

Legal/compliance parties (e.g., if required by law, subpoena, or to protect rights).

Business transfer parties (e.g., in merger/acquisition).

We do not “sell” or “share” Personal Information as defined under CCPA/CPRA (e.g., no monetary exchange or cross-context behavioral advertising). If this changes, we will update this Policy and provide a “Do Not Sell or Share My Personal Information” link.

4. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights (subject to verification and exceptions):

Right to Know: Request details about categories/specific pieces of Personal Information we collected, sources, purposes, and third parties shared with (up to twice per 12 months, free).

Right to Delete: Request deletion of your Personal Information (with exceptions, e.g., needed for legal compliance or transaction completion).

Right to Correct: Request correction of inaccurate Personal Information.

Right to Opt-Out of Sale/Sharing: If we sell or share (currently we do not), opt out via the link (global privacy controls like GPC honored).

Right to Limit Use of Sensitive Personal Information: Limit use/disclosure of sensitive data (e.g., precise geolocation) to certain purposes (currently not applicable).

Right to Non-Discrimination: We will not discriminate against you for exercising rights (no denial of services, different pricing, etc., except as allowed).

How to Exercise Rights: Submit verifiable requests by:

Email: [email protected]

We will verify your identity (e.g., match provided info) and respond within 45 days (extendable by 45 days if needed). Authorized agents may submit on your behalf with proof.

5. Cookies & Tracking Technologies

We use cookies (session and persistent), web beacons, and similar technologies for Site functionality, analytics, and personalization. You can manage cookies via browser settings (disabling may limit functionality). We respect Do Not Track signals where applicable.

6. Data Retention

We retain Personal Information only as long as necessary for the purposes outlined (e.g., lead follow-up, legal compliance). Data from inactive inquiries may be deleted after 12-24 months, unless required longer by law.

7. Security

We use reasonable safeguards (SSL encryption, access controls) to protect your data. No system is 100% secure; you provide information at your own risk. In case of a breach, we will notify you as required by law.

8. Children’s Privacy

The Site is not intended for persons under 18 (or 16 for certain opt-ins). We do not knowingly collect data from children. If we learn of such collection, we will delete it.

9. International Users

The Site is directed to U.S. residents (primarily California). Data is processed in the U.S. under U.S. laws.

10. Changes to This Policy

We may update this Policy. Changes will be posted here with the updated date. Continued use constitutes acceptance.

11. Contact Us

Lorenzo Martinez Real Estate Broker, DRE License #: 02073650

Email: [email protected]

Address: 4725 Panama Ln D3, Bakersfield, CA 93313